Ads and banners: where to look for brilliant ideas?

According to our estimates, around 20% of successful advertising cases have a distinctively original creative communication, the other 60% of such campaigns imply a regular replacement of creatives. In this case, a replacement of one product with another on the banner is not enough. Regular change of creative communication is necessary to, repeatedly surprise the users and provoke their interaction.

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«Go I know not whither and fetch I know not what»: why ecommerce-players need the mobile

Go Mobile CEO Аlexey Evseev wrote for Rusbase a column on M-Commerce — here is a list of all the arguments for those still having a doubt whether they need a mobile application.

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Mobile marketing: the most awesome commercial cases from Cannes Lions

Go Mobile Agency specialists who attended the event in person prepared a collection of cases from this year Cannes Lions. In each of them, the combination “Creative+Mobile mechanics” works to increase loyalty and grow sales.

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